Marketing: Connecting With Customers.pdf
Read online or download a free book: Marketing: Connecting With Customers
Publisher: Prentice Hall: 2 edition (22 Aug. 2001)
By: Gilbert D. Harrell (Author)
Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)
Fall '02 courses will receive 3 hole-punched/loose-leaf edition with FREE Marketing Plan Pro. This text communicates precisely what today's outstanding marketers do―:CONNECT with their customers―:through technology, through relationships, and with diversity―:globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the author's years of teaching, research, and consulting experience with a bias for action and application to real-world issues and forces. In particular, it shows how the Internet has transformed how this 'connecting' takes place.
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