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Technovisuality (International Library Of Visual Culture).pdf

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Read online or download a free book: Technovisuality (International Library Of Visual Culture)

Pages: 304

Language: English

Publisher: I.B.Tauris: Sew edition (30 Aug. 2015)

By: Helen Grace (Ed.) (Author), Amy Chan Kit-sze (Ed.) (Author), Wong Kin Yuen (Ed.) (Author), Helen Grace (Editor) 1 more

Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

How should we regard the contemporary proliferation of images? Today, visual information is available as projected, printed and on-screen imagery, in the forms of video games, scientific data, virtual environments and architectural renderings. Fearful and anti-visualist responses to this phenomenon abound. Spread by digital technologies, images are thought to threaten the word and privilege surface value over content. Yet as they multiply, images face unprecedented competition for attention. This book explores the opportunities that can arise from the ubiquity of visual stimuli. It reveals that 'technovisuality' - the fusion of digital technology with the visual - can work 'wonders': not so much dazzling audiences with special effects as reviving our enchantment with popular culture. Introducing a new term for an entirely new field of academic study, this book reveals the centrality of 'technovisuality' in 21st century life.


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