Project 2000: The Rise And Fall Of Oldsmobile Division Of General Motors.pdf

Read online or download a free book: Project 2000: The Rise And Fall Of Oldsmobile Division Of General Motors
Pages: 168
Language: English
Publisher: Booksurge Publishing (17 Jan. 2006)
By: Robert J Horvath (Author)
Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)
Using Oldsmobile's own description, 'Project 2000,' of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

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