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Science Of Serendipity 1E P.pdf

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Read online or download a free book: Science Of Serendipity 1E P

Pages: 258

Language: English

Publisher: John Wiley Sons: 1 edition (1 Jan. 1900)

By: Kingdon (Author)

Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

Winner of the Innovation Award at the Thinkers50 Distinguished Achievement Awards 2013

Innovation. The word might make you think of Silicon Valley. But innovation isn rsquo:t the sole province of start-ups. They didn rsquo:t invent it, and they rsquo:re not always the ones from which we can best learn.

As Matt Kingdon argues in The Science of Serendipity, it rsquo:s corporate innovators battling within large, established organisations who are the field rsquo:s real heroes. Tapping into 20 years of experience on the front lines of innovation mdash:bringing new products and services to market and helping organisations become more creative mdash:Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see mdash:and seize mdash:opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?

In a conversational, jargon-free style built on a practitioner rsquo:s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you rsquo:re looking for a guide in your fight against the corporate machine, this is the business book for you.

Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of ?What If! Innovation Partners. For 20 years, ?What If! has partnered with the world rsquo:s most successful, forward-looking companies--businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin--to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.


Read online or download a free book: Science Of Serendipity 1E P.pdf

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