Science Of Serendipity 1E P.pdf
Read online or download a free book: Science Of Serendipity 1E P
Publisher: John Wiley Sons: 1 edition (1 Jan. 1900)
By: Kingdon (Author)
Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)
Innovation. The word might make you think of Silicon Valley. But innovation isn rsquo:t the sole province of start-ups. They didn rsquo:t invent it, and they rsquo:re not always the ones from which we can best learn.
As Matt Kingdon argues in The Science of Serendipity, it rsquo:s corporate innovators battling within large, established organisations who are the field rsquo:s real heroes. Tapping into 20 years of experience on the front lines of innovation mdash:bringing new products and services to market and helping organisations become more creative mdash:Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see mdash:and seize mdash:opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?
In a conversational, jargon-free style built on a practitioner rsquo:s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you rsquo:re looking for a guide in your fight against the corporate machine, this is the business book for you.
Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of ?What If! Innovation Partners. For 20 years, ?What If! has partnered with the world rsquo:s most successful, forward-looking companies--businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin--to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.
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